We've all seen the meme -- a text, but graphically represented as though on a poster: "BEWARE OF ARTISTS," the text declared, "THEY MIX WITH ALL CLASSES OF SOCIETY AND ARE THEREFORE THE MOST DANGEROUS." Nearly 90% of these images had a text attached to them, claiming that this was an "actual poster" (always a suspicious way to make such a claim -- one might call it an "authenticity cliché") issued by Senator Joseph McCarthy in the 1950s. Needless to say, most of the people who liked this image the most were self-identified as artists. After all, an artist needs to feel that people care enough to be suspicious.But the words rang false to me. I tracked them using Google Books and other tools, and found that, in the age of printed memes on paper, this same phrase had often been attributed to Queen Victoria. That sounded, if anything, even wronger (as Blackadder might say), but I gave a Google e-Book edition of the Letters of Queen Victoria a try. And there, I found the meme's source -- a letter from Victoria's cousin, King Leopold of Belgium, written not by but to Her Majesty:
Dealings with artists, for instance, require great prudence; they are acquainted with all classes of society, and for that reason dangerous; they are hardly ever satisfied, and when you have too much to do with them, you are sure to have des ennuis — Leopold to Victoria, 10 October 1845Delighted with my find, I eagerly posted a mimetic "correction," and a few sites picked up on this. But really, I needn't have bothered; no one who shared the original version really cared; they had all moved on after the purported poster had done its all-too-brief work. And that's the way it goes, with memes, at any rate. Their power isn't in their truth, but in their infinite replicability. One might as well criticize a piece of DNA.
No comments:
Post a Comment